Comparative price advertising: informative or deceptive?
Year of publication: |
1992
|
---|---|
Authors: | Grewal, Dhruv |
Other Persons: | Compeau, Larry D. (contributor) |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 11.1992, 1, p. 52-62
|
Subject: | Werbemittel | Promotional materials | Preismanagement | Pricing strategy | USA | United States | Werbebeschränkung | Advertising regulation |
-
(1985)
-
Taxation in digital media markets
Kind, Hans Jarle, (2016)
-
Luhmann, Ulrich, (1978)
- More ...
-
Expressing and defining self and relationships through everyday shopping experiences
Compeau, Larry D., (2016)
-
Editorial: Retail value-based pricing strategies : new times, new technologies, new consumers
Grewal, Dhruv, (2012)
-
Evolving pricing practices : the role of new business models
Grewal, Dhruv, (2011)
- More ...