Compared to whom? : the impact of status on third person effects in advertising persuasion in a South African context
Year of publication: |
2007
|
---|---|
Authors: | Grier, Sonya A. ; Brumbaugh, Anne M. |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 6.2007, 1, p. 5-18
|
Subject: | Werbung | Advertising | Ethnische Gruppe | Ethnic group | Südafrika | South Africa |
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