Comparing alternative approaches to estimate customer equity
Cleo Schmitt Silveira, Marta Olivia Rovedder de Oliveira, Fernando Bins Luce
| Year of publication: |
2017
|
|---|---|
| Authors: | Silveira, Cleo Schmitt ; Oliveira, Marta Olivia Rovedder de ; Luce, Fernando Bins |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 35.2017, 5, p. 611-625
|
| Subject: | Customer lifetime value | Customer equity | Customer equity methods/models | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-10-2016-0183 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011774601