Using customer lifetime value to plan optimal promotions
Yeliz Ekinci, Füsum Ulengin and Nimet Uray
| Year of publication: |
2014
|
|---|---|
| Authors: | Ekinci, Yeliz ; Ulengin, Füsum ; Uray, Nimet |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 34.2014, 2, p. 103-122
|
| Subject: | customer lifetime value | optimal promotion | profit maximization | Kundenwert | Customer value | Theorie | Theory | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010257795