Comparing and contrasting marketing assumptions and advertising strategies in Japan and the United States : case studies
by Joseph P. Helgert
| Year of publication: |
2005
|
|---|---|
| Authors: | Helgert, Joseph P. |
| Publisher: |
Lewiston, N.Y. ; Lampeter : Edwin Mellen Press |
| Subject: | USA | Marketingstrategie | Werbung | Japan | Fallstudiensammlung | Advertising | Case studies | United States |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | v, 142 p. ill 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| ISBN: | 0-7734-5904-9 |
| Classification: | Marketing ; Wirtschaftsentwicklung, Wirtschaftsstruktur: Allgemeines |
| Source: |
Persistent link: https://www.econbiz.de/10004894853