Private label brands : measuring equity across consumer segments
Year of publication: |
2012
|
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Authors: | Cuneo, Andres ; Lopez, Pilar ; Yagüe Guillén, María Jésus |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 21.2012, 6, p. 428-438
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Subject: | Konsumentenverhalten | Consumer behaviour | Handelsmarke | Store brand | Markenimage | Brand image | Markenführung | Brand management | Marketingmanagement | Marketing management | Messung | Measurement | Marktsegmentierung | Market segmentation |
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