Comparing the life-cycles of service sales between buyers and sellers in business relationships through a teleological lens
Year of publication: |
2018
|
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Authors: | Rodríguez, Rocío ; Svensson, Göran ; Román, Sergio |
Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 15.2018, 1, p. 95-113
|
Subject: | teleological approaches | sales | service encounter | B2B | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Verkauf | Selling | Verkaufspersonal | Salespeople | Kundenservice | Customer service |
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