Comparison of Chinese and Indian consumers' evaluative criteria when selecting denim jeans : a conjoint analysis
Year of publication: |
2010
|
---|---|
Authors: | Jin, Byoungho ; Park, Jin Yong ; Ryu, Jay Sang |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 14.2010, 1, p. 180-194
|
Subject: | Konsumentenverhalten | Consumer behaviour | Bekleidung | Clothing | Markenartikel | Brand | Vergleich | Comparison | China | Indien | India |
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