Comparison of selected internationally recognized brand valuation methods
Year of publication: |
2017
|
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Authors: | Janoskova, Katarina ; Križanová, Anna |
Published in: |
Oeconomia Copernicana. - Olsztyn, Poland : Institute of Economic Research, ISSN 2353-1827, ZDB-ID 2754520-9. - Vol. 8.2017, 1, p. 99-110
|
Subject: | brand | brand value | brand valuation | brand valuation method | Markenartikel | Brand | Markenführung | Brand management | Markenimage | Brand image |
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