A comparison of spectators' and franchise staffs' perceptions on the effectiveness of the marketing techniques adopted by the Super Basketball League in Taiwan
Steve Chen; Ronald Dick; Chie-Der Dongfang; Pi-Yun Teng
| Year of publication: |
2009
|
|---|---|
| Authors: | Chen, Steve ; Dick, Ronald ; Dongfang, Chie-der ; Teng, Pi-yun |
| Published in: |
International journal of entrepreneurship and small business. - Olney, Bucks : Inderscience, ISSN 1476-1297, ZDB-ID 2167952-6. - Vol. 7.2009, 4, p. 466-477
|
| Subject: | Marketingmanagement | Marketing management | Sportmarketing | Sports marketing | Profisport | Professional sports | Ballsport | Ball game | Taiwan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003866585