A comparison between Thai residents and non-residents in their motivations, performance evaluations, and overall satisfaction with a domestic festival
Siriporn McDowall
Year of publication: |
2010
|
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Authors: | McDowall, Siriporn |
Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 16.2010, 3, p. 217-233
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Subject: | Großveranstaltung | Big event | Event-Marketing | Event marketing | Freizeitverhalten | Leisure behaviour | Motivation | Kundenzufriedenheit | Customer satisfaction | Thailand |
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