Compelling brand storytelling for luxury hotels
Kyungin Ryu, Xinran Y. Lehto, Susan E. Gordon, Xiaoxiao Fu
| Year of publication: |
August 2018
|
|---|---|
| Authors: | Ryu, Kyungin ; Lehto, Xinran Y. ; Gordon, Susan E. ; Fu, Xiaoxiao |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 74.2018, p. 22-29
|
| Subject: | Luxusgüter | Luxury goods | Hotellerie | Hotel industry | Narrative Methode | Narrative method | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2018.02.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011924585