Compensating for interpersonal relationships with brand relationships : a two-dimensional view
Year of publication: |
2023
|
---|---|
Authors: | Jang, Eunyoung ; Arens, Zachary G. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 157.2023, p. 1-10
|
Subject: | Need for relationship quality | Need for relationship quantity | Brand loyalty | Brand assortment preference | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Lieferantenmanagement | Supplier relationship management |
-
Brand fidelity : a relationship maintenance perspective
Grace, Debra, (2018)
-
Servbrand framework : a business-to-business services brand equity framework
Steenkamp, Pieter, (2020)
-
Susanti, Vonny, (2024)
- More ...
-
Bank monitoring and acquirer returns : evidence from the US syndicated loan market
Chung, Hae Jin, (2013)
-
Components of apparel retailing Web sites
Jang, Eunyoung, (2004)
-
The dynamics of consumer behavior : a goal systemic perspective
Kopetz, Catalina E., (2012)
- More ...