Servbrand framework : a business-to-business services brand equity framework
Year of publication: |
2020
|
---|---|
Authors: | Steenkamp, Pieter ; Herbst, Frederick Jacobus ; De Villiers, Jacobus Christiaan ; Terblanche-Smit, Marlize ; Schmidt, Holger J. |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 27.2020, 1, p. 55-69
|
Subject: | B-to-B | brand awareness | brand imagery | brand loyalty | Customer-based brand equity | services branding | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Markenartikel | Brand | B-to-B-Marketing | Business-to-business marketing | Dienstleistungsmarketing | Services marketing |
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