Competence resource specialization, causal ambiguity, and the creation and decay of competitiveness : the role of marketing strategy in new product performance and shareholder value
Jared M. Hansen; Robert E. Mcdonald; Ronald K. Mitchell
| Year of publication: |
2013
|
|---|---|
| Authors: | Hansen, Jared M. ; McDonald, Robert E. ; Mitchell, Ronald K. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 41.2013, 3, p. 300-319
|
| Subject: | Ressourcenorientierter Ansatz | Resource-based view | Kompetenz | Competence | Wettbewerbsvorteil | Competitive advantage | Marketingmanagement | Marketing management | Tobins Q | Tobin's Q |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009747847