Competing for low-end markets
Year of publication: |
2011
|
---|---|
Authors: | Amaldoss, Wilfred ; Shin, Woochoel |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 30.2011, 5, p. 776-788
|
Subject: | Produktmanagement | Product management | Produktqualität | Product quality | Preismanagement | Pricing strategy | Zahlungsbereitschaftsanalyse | Willingness to pay | Theorie | Theory |
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