Competing intermediaries in online display advertising
Year of publication: |
2013
|
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Authors: | Stavrogiannis, Lampros C. ; Gerding, Enrico H. ; Polukarov, Maria |
Published in: |
Agent-mediated electronic commerce : designing trading strategies and mechanisms for electronic markets ; AMEC and TADA 2012 ; Valencia, Spain, June 4th, 2012 ; revised selected papers. - Berlin : Springer, ISBN 978-3-642-40863-2. - 2013, p. 146-159
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Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Werbung | Advertising |
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