Competing Loyalty Programs: Impact of Market Saturation, Market Share, and Category Expandability
Year of publication: |
2009
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Authors: | Liu, Yuping ; Yang, Rong |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 73.2009, 1, p. 93-108
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