Competing through business models
Year of publication: |
2012
|
---|---|
Authors: | Casadesus-Masanell, Ramon ; Ricart i Costa, Joan E. |
Published in: |
Handbook of research on competitive strategy. - Cheltenham [u.a.] : Edward Elgar, ISBN 1-78195-334-1. - 2012, p. 460-491
|
Subject: | Strategisches Management | Strategic management | Wettbewerbsstrategie | Competitive strategy | Geschäftsmodell | Business model |
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