Competing through innovation : let the customer judge!
Seidali Kurtmollaiev, Line Lervik-Olsen, Tor W. Andreassen
| Year of publication: |
2022
|
|---|---|
| Authors: | Kurtmollaiev, Seidali ; Lervik-Olsen, Line ; Andreassen, Tor W. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 153.2022, p. 87-101
|
| Subject: | Customer perspective | Firm innovativeness | Innovation | Relative attractiveness | Konsumentenverhalten | Consumer behaviour | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.08.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013533974