Competing with giants: survival strategies for local companies in emerging markets
Niraj Dawar and Tony Frost
| Year of publication: |
2006
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|---|---|
| Authors: | Dawar, Niraj ; Frost, Tony |
| Published in: |
International marketing ; Vol. VI. - London [u.a.] : SAGE. - 2006, p. 275-289
|
| Subject: | Schwellenländer | Emerging economies | Wettbewerbsstrategie | Competitive strategy | Multinationales Unternehmen | Transnational corporation | Internationaler Wettbewerb | International competition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003411069