Competing with giants : survival strategies for local companies in emerging markets
Year of publication: |
2000
|
---|---|
Authors: | Dawar, Niray ; Frost, Tony |
Published in: |
World view : global strategies for the new economy. - [Boston, Mass] : [Harvard Business School Press], ISBN 1-57851-185-2. - 2000, p. 37-55
|
Subject: | Schwellenländer | Emerging economies | Internationaler Wettbewerb | International competition | Strategisches Management | Strategic management |
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