Competing with quality service in good times and bad
Year of publication: |
2009
|
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Authors: | Berry, Leonard L. |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 52.2009, 4, p. 309-317
|
Subject: | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Wettbewerbsvorteil | Competitive advantage |
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