Competition for viewers and advertisers in a TV oligopoly
Hans Jarle Kind; Tore Nilssen; Lars Sørgard
| Year of publication: |
2007
|
|---|---|
| Authors: | Kind, Hans Jarle ; Nilssen, Tore ; Sørgard, Lars |
| Published in: |
The journal of media economics. - Philadelphia, Pa. : Routledge, ISSN 0899-7764, ZDB-ID 1117236-8. - Vol. 20.2007, 3, p. 211-233
|
| Subject: | Fernsehen | Television | Oligopol | Oligopoly | Fernsehwerbung | Television advertising | Mediennutzung | Media usage | Substitutionseffekt | Substitution effect | Wohlfahrtsökonomik | Welfare economics | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003559720