Competition in Consumer Shopping Experience
Year of publication: |
2012
|
---|---|
Authors: | Iyer, Ganesh ; Kuksov, Dmitri |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 31.2012, 6, p. 913-933
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | shopping experience | retail competition | search costs | price advertising | store atmospherics | game theory |
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