The effect of digital signage on shoppers' behavior : the role of the evoked experience
Charles Dennis; J. Joško Brakus; Suraksha Gupta; Eleftherios Alamanos
| Year of publication: |
2014
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|---|---|
| Authors: | Dennis, Charles ; Brakus, J. Joško ; Gupta, Suraksha ; Alamanos, Eleftherios |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 11, p. 2250-2257
|
| Subject: | Brand experience | Shopping experience | Aesthetics of experience | Digital signage | Store atmospherics | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Online-Marketing | Internet marketing | Ladengestaltung | Store design | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010402004