Competition in prescription drug markets : the roles of trademarks, advertising, and generic names
Roger Feldman; Félix Lobo
| Year of publication: |
2013
|
|---|---|
| Authors: | Feldman, Roger D. ; Lobo, Félix |
| Published in: |
The European journal of health economics : HEPAC ; health economics in prevention and care. - Berlin : Springer, ISSN 1618-7598, ZDB-ID 2045253-6. - Vol. 14.2013, 4, p. 667-675
|
| Subject: | Werbung | Advertising | Arzneimittel | Pharmaceuticals | Markenartikel | Brand | Generika | Generic drugs | Arzneimittelmarkt | Pharmaceutical market | Markenrecht | Trademark law |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009770397