Competitive action in the diffusion of internet technology products in emerging markets : implications for global marketing managers
Cheng Zhang, Peijian Song, and Zhe Qu
| Year of publication: |
2011
|
|---|---|
| Authors: | Cheng, Zhang ; Song, Peijian ; Qu, Zhe |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 19.2011, 4, p. 40-60
|
| Subject: | Multinationales Unternehmen | Transnational corporation | Internationaler Wettbewerb | International competition | Internationales Marketing | International marketing | Suchmaschine | Search engine | Innovationsdiffusion | Innovation diffusion | China | Schwellenländer | Emerging economies |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009412154