Technology : a strategic imperative for successful retailers
Myriam Quinones, Monica Gomez-Suarez, Ignacio Cruz-Roche and Ana M. Díaz-Martín
| Year of publication: |
2023
|
|---|---|
| Authors: | Quinones, Myriam ; Gómez-Suárez, Mónica ; Cruz Roche, Ignacio ; Díaz-Martín, Ana M. |
| Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 51.2023, 4, p. 546-566
|
| Subject: | Competitive advantage | COVID-19 | Customer experience | Frictionless shopping | Operational excellence | Retail strategy | Retail technology | Einzelhandel | Retail trade | Wettbewerbsvorteil | Strategisches Management | Strategic management | Coronavirus | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Erfolgsfaktor | Success factor | Wettbewerbsstrategie | Competitive strategy | Kundenzufriedenheit | Customer satisfaction |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-03-2022-0088 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014281083