Competitive advantage through service differentiation by manufacturing companies
Year of publication: |
2011
|
---|---|
Authors: | Gebauer, Heiko ; Gustafsson, Anders ; Witell, Lars |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 64.2011, 12, p. 1270-1280
|
Publisher: |
Elsevier |
Subject: | Service infusion in manufacturing companies | Customer centricity | Innovation | Service differentiation |
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