Competitive Advertising Strategies and Market-Size Dynamics: A Research Note on Theory and Evidence
Year of publication: |
2006
|
---|---|
Authors: | Nguyen, Dung ; Shi, Lei |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 52.2006, 6, p. 965-973
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | new product innovations | competitive advertising strategies | market-share dynamics | market-size dynamics | marketing strategy |
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