Competitive Bundling and Counterbundling with Generalist and Specialist Firms
Year of publication: |
2011
|
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Authors: | Ghosh, Bikram |
Other Persons: | Balachander, Subramanian (contributor) |
Publisher: |
[2011]: [S.l.] : SSRN |
Subject: | Leistungsbündel | Bundling strategy | Wettbewerb | Competition | Theorie | Theory |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Management Science, Vol. 53, No. 1, pp. 159–168, January 2007 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 2007 erstellt Volltext nicht verfügbar |
Classification: | M31 - Marketing ; L1 - Market Structure, Firm Strategy, and Market Performance |
Source: | ECONIS - Online Catalogue of the ZBW |
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