Why bundle discounts can be a profitable alternative to competing on price promotions
Year of publication: |
2010
|
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Authors: | Balachander, Subramanian ; Ghosh, Bikram ; Stock, Axel |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 29.2010, 4, p. 624-638
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Subject: | Preismanagement | Pricing strategy | Leistungsbündel | Bundling strategy | Preiswettbewerb | Price competition | Spieltheorie | Game theory |
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