Exclusive dealing without territory exclusivity in multichannel systems : managing channel conflict and driving commitment
Year of publication: |
September 2018
|
---|---|
Authors: | Vinhas, Alberto Sa ; Gibbs, Richard |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 29.2018, 3, p. 291-305
|
Subject: | Distribution channels | Exclusive dealing | Multiple channels | Cross-channel synergies | Relationship conflict | Vertriebsbindung | Vertriebsweg | Distribution channel | USA | United States |
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