Competitive interference and consumer memory for advertising
Year of publication: |
1988
|
---|---|
Authors: | Burke, Raymond R. |
Other Persons: | Srull, Thomas K. (contributor) |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 15.1988, 1, p. 55-68
|
Subject: | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising |
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