Competitive market analysis from a demand approach: An application of the Rotterdam demand model
| Year of publication: |
2006
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|---|---|
| Authors: | Ruzo, Emilio ; Barreiro, José M. ; Losada, Fernando |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - Abingdon [u.a.] : Warc, ISSN 0025-3618, ZDB-ID 20063143. - Vol. 48.2006, 2, p. 193-238
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