The key role of managers' values in exporting : influence on customer responsiveness and export performance
Year of publication: |
2010
|
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Authors: | Sousa, Carlos M. P. ; Ruzo, Emilio ; Losada, Fernando |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 18.2010, 2, p. 1-19
|
Subject: | Internationales Marketing | International marketing | Export | Führungspersönlichkeit | Leadership personality | Lieferantenmanagement | Supplier relationship management | Unternehmenserfolg | Firm performance |
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