Competitive marketing : a strategic approach
John O'Shaughnessy
| Year of publication: |
1984
|
|---|---|
| Authors: | O'Shaughnessy, John |
| Publisher: |
Boston [u.a.] : Allen & Unwin |
| Subject: | Marketing | Einführung |
| Extent: | 372 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-04-658242-8 ; 0-04-658243-6 |
| Source: |
Persistent link: https://www.econbiz.de/10004618816