Competitive pricing on online markets : a literature review
Year of publication: |
2022
|
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Authors: | Gerpott, Torsten J. ; Berends, Jan |
Published in: |
Journal of revenue and pricing management. - Cham : Springer Nature Switzerland AG, ISSN 1477-657X, ZDB-ID 2109274-6. - Vol. 21.2022, 6, p. 596-622
|
Subject: | Competition | Competitive pricing | Dynamic pricing | e-commerce | e-tail | Online markets | Electronic Commerce | E-commerce | Preismanagement | Pricing strategy | Online-Handel | Online retailing | Preiswettbewerb | Price competition | Online-Marketing | Internet marketing | Wettbewerb | Internet |
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