The marketing book
ed. by Michael J. Baker
| Year of publication: |
2003 ; 5th ed.
|
|---|---|
| Other Persons: | Baker, Michael John (contributor) ; Baker, Michael J. (contributor) |
| Publisher: |
Oxford [u.a.] : Butterworth-Heinemann |
| Subject: | Marketingmanagement | Marketing management | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] |
| Published items: |
28 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XXXVIII, 834 S graph. Darst 25cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Notes: | Previous ed.: 1999, repr. 2000 Includes bibliographical references and index. - Previous ed.: 1999 |
| ISBN: | 0-7506-5536-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001679767