Competitive (versus loyal) showrooming : an application of the push-pull-mooring framework
Marta Frasquet, Maria-Jose Miquel-Romero
| Year of publication: |
2021
|
|---|---|
| Authors: | Frasquet Deltoro, Marta ; Miquel-Romero, Maria-Jose |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 62.2021, p. 1-10
|
| Subject: | Competitive showrooming | Crowding | Relationship marketing | Salesperson | Value consciousness | Beziehungsmarketing | Wettbewerb | Competition | Verkaufspersonal | Salespeople | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102639 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012648927