Competitiveness and marketing strategies of foreign companies in Eastern Europe : empirical evidence from Finnish and Austrian companies
Year of publication: |
2002
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Authors: | Larimo, Jorma ; Nieminen, Jarmo ; Springer, Reiner |
Published in: |
Journal of East European management studies : JEEMS. - Baden-Baden : Nomos, ISSN 0949-6181, ZDB-ID 1307579-2. - Vol. 7.2002, 4, p. 348-372
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Subject: | Marketingmanagement | Marketing management | Wettbewerbsstrategie | Competitive strategy | Multinationales Unternehmen | Transnational corporation | Finnisch | Finnish | Osteuropa | Eastern Europe | Österreichisch | Austrian |
Extent: | graph. Darst |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zsfassung in dt. Sprache In: Journal for East European management studies |
Source: | ECONIS - Online Catalogue of the ZBW |
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