Competitiveness and marketing strategies of foreign companies in Eastern Europe : empirical evidence from Finnish and Austrian companies
Year of publication: |
2002
|
---|---|
Authors: | Larimo, Jorma ; Nieminen, Jarmo ; Springer, Reiner |
Published in: |
Journal of East European management studies : JEEMS. - Baden-Baden : Nomos, ISSN 1862-0019, ZDB-ID 2134490-5. - Vol. 7.2002, 4, p. 348-372
|
Subject: | Osteuropa | Eastern Europe | Marketingmanagement | Marketing management | Wettbewerbsstrategie | Competitive strategy | Multinationales Unternehmen | Transnational corporation | Finnisch | Finnish | Finnland | Finland | Österreichisch | Austrian |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zsfassung in dt. Sprache Systemvoraussetzung: Acrobat Reader |
Other identifiers: | hdl:10419/90393 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Larimo, Jorma, (2002)
-
(2006)
-
International joint venture performance in Central and Eastern Europe
Larimo, Jorma, (2008)
- More ...
-
Larimo, Jorma, (2002)
-
Market strategies and performance of Western firms in Eastern Europe : a comparative survey
Nieminen, Jarmo, (2001)
-
Larimo, Jorma, (2002)
- More ...