Competitiveness and Sales Management: A Marriage of Strategies - Linking the firm's sales management strategy to its competitive strategy has major implications for good corporate performance.
Year of publication: |
2001
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Authors: | Olson, Eric M. ; Cravens, David W. ; Slater, Stanley F. |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 2226637. - Vol. 44.2001, 2, p. 25-30
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