Complement or substitute? : a study of the impact of artificial intelligence on consumers' resistance
Yupeng Mou, Yixuan Gong and Zhihua Ding
Year of publication: |
2024
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Authors: | Mou, Yupeng ; Gong, Yixuan ; Ding, Zhihua |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 42.2024, 4, p. 647-665
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Subject: | AI image | Artificial intelligence (AI) | Communication style | Consumer resistance | Language style | Perceived threat | User resistance theory | Künstliche Intelligenz | Artificial intelligence | Konsumentenverhalten | Consumer behaviour | Kommunikation | Communication |
Saved in:
Online Resource