Complementing mass customization toolkits with user communities : how peer input improves customer self-design
Year of publication: |
2008
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Authors: | Franke, Nikolaus ; Keinz, Peter ; Schreier, Martin |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 25.2008, 6, p. 546-559
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Subject: | Mass Customization | Mass customization | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web |
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