Customization : a goldmine or a wasteland?
Year of publication: |
2010
|
---|---|
Authors: | Franke, Nikolaus ; Keinz, Peter ; Steger, Christoph J. |
Published in: |
GfK marketing intelligence review : Marketingforschung für die Praxis. - Nürnberg : GfK, ISSN 1865-5866, ZDB-ID 2498727-X. - Vol. 2.2010, 2, p. 26-33
|
Subject: | Produktdifferenzierung | Product differentiation | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay | Zeitung | Newspaper |
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