Complementor involvement in product development
Kristin B. Munksgaard and Per V. Freytag
| Year of publication: |
2011
|
|---|---|
| Authors: | Munksgaard, Kristin B. ; Freytag, Per V. |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 26.2011, 4, p. 286-298
|
| Subject: | Produktentwicklung | New product development | Kundenintegration | Customer integration | Ernährungsindustrie | Food industry | Dänemark | Denmark |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009010556