Complexity effects in choice experiment-based models
Year of publication: |
2012
|
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Authors: | Dellaert, Benedict G. C. ; Donkers, Bas ; Soest, Arthur van |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 3, p. 424-434
|
Subject: | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences | Komplexitätsmanagement | Complexity management | Experimentelle Ökonomik | Experimental economics | Automatisierte Produktion | Automated manufacturing |
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