Compliance versus preference : understanding salesperson response to contests
Year of publication: |
2011
|
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Authors: | Poujol, F. Juliet ; Fournier, Christophe ; Tanner, John F. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 7, p. 664-671
|
Subject: | Verkaufspersonal | Salespeople | Präferenztheorie | Theory of preferences | Normbefolgung | Legal compliance | Compliance-Management | Compliance management |
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